Fundraising Intelligence

Designed for nonprofit fundraising teams.

Intelligence that turns into action. Not another dashboard.

Calenta finds the donors who need attention, tells your team what to do, and helps them act on it — without ever logging into the CRM. Daily-refreshed intelligence and a monthly strategic report, built from your live CRM data.

Integrates with your CRM · Powered by Claude

The problem

Your donor data knows things your team doesn’t.

Nonprofit dev directors have years of donor data they barely use, because their job is fundraising — not running reports. Pulling the right metric, finding the warm donor, or piecing together a coherent picture of who to call this week is its own project. The data is there. What’s missing is the layer that turns it into direction.

Hours running reports just to know who to call this week

Lapsed donors you didn’t notice until they were gone

Officers working portfolios without a clear priority

Data buried in a CRM no one wants to spend time in

What Calenta does

Stop running reports. Start taking action.

Calenta isn’t a dashboard you bolt onto your CRM. It’s where your team actually works donors — conversationally, day-to-day, and at the strategic level.

01

Surface what matters

Priority donor actions, donor briefs, and an org health snapshot — surfaced from your live CRM data, grounded in your fundraising strategy, and scored against industry best practices. Every recommendation explains its reasoning.

Sarah Chen, $5K last March, 8 months silent, in recovery window. Recommended: $7,500 stretch ask after a personal call.

02

Monthly intelligence report

A board-ready strategic report each month — trajectory scenarios, retention gaps, pipeline coverage, benchmarks, and ranked actions.

Conservative → $1.94M. Pipeline-converts → $3.24M. Goal $2.5M. Here’s the gap and where it’s closing.

03

Act without leaving chat

Update opportunities, log calls, create tasks — just by chatting. Your team works in chat; your CRM stays your system of record. Every change is written back with full audit trail.

“Just got a $25K verbal from TechCorp” — opportunity moves to Pledged, activity logged, all auditable.

How it works

From your database to your team’s next move.

Calenta connects your fundraising strategy, your CRM data, and nonprofit fundraising best practices — then surfaces the risks, opportunities, and next moves your team can act on instantly to reach your fundraising goals.

Most AI fundraising tools are read-only dashboards. Calenta is the first that lets your team act — with every change written back to your CRM under their own login.

01

Connect your CRM

One-click Salesforce OAuth. No data migration. No IT ticket. Calenta reads your existing records as they live today.

02

Calenta learns your organization

Your fundraising goals, fiscal year, staff portfolios, programs, tier definitions, and custom CRM setup — combined with industry standards and best practices.

03

What matters surfaces

Lapsed donors, stalled cultivations, upgrade-ready mid-level donors, board participation gaps — all flagged and ranked by impact. Grounded in your data and what actually works.

04

Your team gets daily clarity

Priority actions, donor briefs, and org health — available the moment your team asks. Plus a monthly intelligence report your board can read.

05

Update the CRM by chat

Log calls, advance opportunities, create tasks — just by chatting. Your team never opens the CRM, but every change is written back with full audit trail.

Inside Calenta

Three layers. One continuous loop.

Calenta is built around how good fundraising organizations actually run — ground every move in your goals, your data, and what actually works, then turn that intelligence into your team’s daily focus.

01Foundationeverything Calenta knows

Your CRM data

Live donors, gifts, opportunities, activities, campaigns, and custom fields — straight from your CRM.

Your org context

Fundraising goals, fiscal year, staff portfolios, tier definitions, programs, stewardship standards.

Fundraising knowledge base

Industry benchmarks, retention playbooks, ask-amount frameworks, moves management, capacity scoring.

02Intelligence engine9 dimensions, running monthly

Every month, Calenta runs your foundation — your CRM data, your org context, and the fundraising knowledge base — through nine dimensions of fundraising analysis.

01Retention
02Revenue & trajectory
03Donor movement
04Pipeline health
05Recurring giving
06Capacity scoring
07Board participation
08Institutional calendar
09Prospect mining

Output

Your monthly Fundraising Intelligence Report

A board-ready document showing where you are, where you’re heading, and what’s at risk — trajectory scenarios, retention gaps, pipeline coverage, benchmark comparisons, top-ranked priority actions, and strategic recommendations grouped by horizon.

03Daily actioneverything your team does, grounded in your foundation and the latest intelligence report

Priority actions

A ranked daily worklist for every officer — every action tied to a metric in the intelligence report.

Donor briefs

One-page deep-dives with giving history, suggested ask, and the reasoning behind every recommendation.

Org health snapshot

Live dashboard with revenue, pipeline coverage, retention, and trajectory scenarios.

Chat-first execution

Ask questions, log calls, advance opportunities — every change writes back to your CRM with audit trail.

Every CRM update feeds the next cycle. Your fundraising organization runs as a continuous loop, not a quarterly report.

See it in action

Ask. Act. Done.

Calenta meets your team where they already work. Use it inside Claude alongside your other AI tools, or in the Calenta web app with the full dashboard. Same data. Same source of truth.

01

See your priorities

Calenta surfaces the donors who need attention this week — grounded in your team's tier definitions, stewardship cadence, and live engagement signals. Every recommendation explains why it surfaced.

What you type

Show me my priorities today

Calenta · in Claude
Calenta priority actions in Claude — Boston Foundation lapse risk with reasoning bullets and recommended action
02

Get the depth on a donor

One conversation away: full giving history, capacity rating, suggested ask amounts (stretch, target, renewal, entry), and the methodology behind each recommendation.

What you type

Show me a donor brief for Charles Garcia

Calenta · in Claude
Calenta donor brief in Claude — Charles Garcia major donor with giving history, snapshot, and suggested ask
03

Take action without leaving chat

Update opportunities, log calls, advance stages — by chatting. Every change writes back to Salesforce with full audit trail. Calenta also nudges what's worth deciding next.

What you type

Just called Charles. He's upping his gift to $50K. Make those updates in Salesforce and log the activity.

Calenta · in Claude
Calenta write-back in Claude — opportunity updated to $50K, activity logged, follow-up question on stage advancement

Sandbox demo data — not real donor records.

What leadership gets

Your monthly Fundraising Intelligence Report.

A board-ready document delivered each month — trajectory scenarios, retention gaps, pipeline coverage, top priority actions, and strategic recommendations. The same intelligence powering your team’s daily focus, written for leadership.

Fundraising Intelligence Report

[Organization] · April 2026

Needs Attention

Executive Summary

Revenue is down 23.4% year-over-year, driven by major donor attrition. Pipeline coverage is strong (4.4× total) — but only if $1.17M in Solicitation-stage pipeline converts by fiscal year-end. Board participation at 67% is below the 100% threshold for grant eligibility. First-time donor retention at 22% remains below the 30% benchmark.

Key Metrics

Revenue YTD

$1.82M

-23.4%

Pipeline (open)

$2.98M

Pipeline (weighted)

$1.69M

Donor retention

26.3%

below benchmark

Avg gift

$3,580

-3.9%

Board participation

67%

below target

Trajectory — Where Will We Land?

Conservative floor
$1.94M
Current pace
$2.20M
Weighted projection
$3.24M

Goal: $2.50M · Weighted projection assumes Solicitation-stage opportunities close on time

Top Priority Actions

1[Major Donor #1]LYBUNT recovery — $50K stretch ask$50K
2[Foundation #2]Mobile Pantry capital — close pledge$347K
3[Major Donor #3]Stewardship gap — Spring Gala thank-you$25K
4[Mid-level]Upgrade — capacity refresh aligns$15K

Calenta · Generated from your live CRM data

Page 1 of 6

Donor names redacted. Numbers from anonymized donor data.

Trust & Security

Built on your CRM’s own security model.

OAuth via your CRM

No shared passwords. Each user signs in with their own credentials.

Inherits your CRM permissions

Your team only sees what they're already allowed to see.

Full audit trail

Every Calenta change is written through your CRM API and visible in history.

Your data stays in your CRM

Calenta queries live. No donor data warehoused externally.

Who it’s for

Built for nonprofit fundraising teams of every size.

Solo development directors. Mid-size teams. Enterprise advancement shops. If your team has donor history sitting in your CRM, Calenta puts it to work.

Solo development directors managing a full portfolio

Teams of any size who need shared portfolio visibility

Starting with Salesforce orgs (NPSP, Nonprofit Cloud, or any other Salesforce setup) — additional CRMs coming

Anyone with 2+ years of donor history ready to put to work

Early access

See what Calenta would find in your data.

We’ll share a sample monthly intelligence report and walk you through it. No sales call required.

Free pilot through Q3 2026 for early-access partners. Onboarding a small group before opening broadly.